Learning on the Go: Joel Friedrich's Unconventional Coffee Shop Journey

Caleb Edwards and Aaron interview Joel Friedrich, the founder of Notion Coffee and Prefix Coffee. Joel shares his journey in the coffee business, the challenges he faced, and how he positioned his company for success. He discusses the separation of brands and the importance of differentiating in the coffee industry. Joel also talks about the challenges of digital marketing and the strategies he uses to attract and retain customers. He emphasizes the value of building and maintaining company culture and shares his advice for creating time freedom and financial freedom.

TAKEAWAYS

• Ask questions and be humble, as you don't know everything when starting a business.
• Differentiate your brand and focus on delivering a high-quality product or service.
• Build a resilient business that is not solely reliant on local factors.
• Create a strong company culture and prioritize the growth and development of your employees.
• Be intentional with your time and prioritize family and personal relationships.

RESOURCES MENTIONED

How to Win Friends and Influence People by Dale Carnegie

CHAPTERS

00:00 Introduction and Podcast Ranking

01:26 Introduction of Guest Joel Friedrich

08:05 Separation of Brands: Prefix and Notion Coffee

10:55 Differentiating in the Coffee Industry

19:36 Launching a Business with Limited Resources

23:56 Building and Maintaining Company Culture

32:35 Creating Time Freedom and Financial Freedom

39:43 Joel's Advice to His Younger Self

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