How to Outrank Other Businesses on Google with Ryan VanStone
In this episode of Own the Exit, Caleb and Aaron sit down with Ryan VanStone, founder of a rapidly growing multi-location personal injury law firm. Ryan shares his journey from a family-owned marina business to leading a law firm that’s redefining client service and marketing strategies. He discusses the power of leveraging relationships, the importance of Google’s "credit score" for businesses, and how to build sustainable growth through exceptional customer experiences.
Whether you're a business owner, an aspiring entrepreneur, or simply curious about scaling a service-based business, this episode is packed with actionable insights, entertaining anecdotes, and expert advice to help you thrive in any industry.
TAKEAWAYS
- Leveraging relationships is a powerful way to start a business.
- Google’s "credit score" can make or break your lead generation.
- Never miss a phone call—every interaction matters.
- Stellar customer service is your best marketing strategy.
- Managing client expectations is key to creating raving fans.
- Documenting processes helps scale your business effectively.
- Build multiple lead generation channels for stability.
- Long-term growth requires consistent effort and innovation.
RESOURCES MENTIONED
Never Split the Difference by Chris Voss
FOLLOWS
CHAPTERS
0:00 "Don’t Sell the Boats, Buy Them"
3:00 Ryan Van Stone’s Family Business Origins
5:30 Becoming an Entrepreneur by Necessity
7:42 The Power of Conversations That Shape You
10:00 Transitioning From Employee to Business Owner
12:14 How to Build a Lead Generation System
14:35 Google’s Credit Score Secrets for Businesses
16:48 Achieving the Top Spot on Google
19:08 Delivering Value Faster to Customers
21:20 The Importance of Customer Experience
23:47 Managing Expectations for First-Time Clients
26:10 Lessons From Trial Law on Communication
28:38 Using Anchoring to Influence Decisions
31:05 Building Systems to Buy Back Your Time
33:11 Ryan’s Vision for Growth and Impact
35:39 The Case That Redefined Personal Injury Law
KEYWORDS
lead generation, Google credit score, personal injury law, business growth, customer service, scaling a law firm, entrepreneurship, marketing strategies, client experience, multi-location business, documenting processes, business sustainability, Google optimization, attorney insights
WANT TO LEARN MORE?
Join us on LinkedIn, dive into our enriching content on YouTube, and explore our website to unravel how to secure your future through intelligent passive investments!
If you enjoyed the show, please LEAVE A 5-STAR REVIEW and SHARE this episode with someone who wants to build a stable future. Listen to all episodes on Spotify, Apple Podcasts, or any preferred podcast platform!