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Aug. 29, 2023

How to Craft Impactful Stories Through Music: Justin Rizzo's Entrepreneurial Journey

How to Craft Impactful Stories Through Music: Justin Rizzo's Entrepreneurial Journey

 

Join us in this episode as we dive deeper into Justin Rizzo's journey and how he has been able to create success by combining his passion for art with entrepreneurship. We'll discuss his process for vetting team members, how he established financially viable ventures, and the challenges of raising donations for a nonprofit production company. Plus, Justin will share some tips on how to pivot better and sooner, think less and believe more, and not be scared of change.

 

Tune in to explore the power of music to speak to people across cultures and the importance of having a good story with good music.

 

[00:00 - 07:17] Building a Team and Crafting Impactful Stories Through Music and Film Production

• Justin Rizzo started his entrepreneurial journey at the age of 12

  • Music speaks, so he wanted to create something that had the potential to make a wide impact

• He learned the value of a team, which is necessary for large-scale production

• It's important to hire people who are smarter than you and trust them with the vision

 

 

[07:18 - 13:47] Transitioning to the Screen

• Have a core group of management or leadership that has pre-established values and relationships

• It is important to steward the gifts given to us as creatives

• Producing faith-based positive messaging targeted towards a younger generation is important

• Music speaks across cultures and can go viral, spreading positive virtues

 

 

[13:48 - 20:08] Combining Art and Entrepreneurship

• Firelight Creative Productions' tagline is "The New Frontier of Missions"

• Combining creative and entrepreneurial skills to create a financially viable venture

  • Raising donations rather than looking for investors

• Establishing a model to make money with films and higher-paying distribution deals

 

 

[20:09 - 27:52] Wrapping Up!

• Learn to pivot better and sooner - think less, believe more

• Accepting problems as one's fault and being able to change them

 

Make sure to visit Justin Rizzo’s website.

 

Key Quotes:

 

“Music speaks. I think for us, it's really about the music. Stories have to be excellent, it doesn't matter how good your music is if your story's horrible, no one cares.” - Justin Rizzo

 

"You have to hire people who are way smarter than you and way better than you, but they have to trust you, and they have to fall in line with the vision and values that you set for your film set." - Justin Rizzo

 

"It's really liberating when the problems in your life are your fault. Because then you can change it." - Justin Rizzo

 

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